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Editorial

You are your best brand

The most important brand you own is you. Your product is evolving every day. In fact, I believe everything you say, do or see can affect your brand. You improve your brand each time you seek new experiences. These experiences sharpen your awareness and help shape the person you know today.

We are born as unique individuals with distinctive characteristics and personalities developed over time. This is what differentiates you from others who can be seen as your competitors. So think before you speak because your words can influence your brand.

Self-worth is a valuable asset. Believe in yourself. Be a doer. Helping someone in need increases your self-esteem. Showing loyalty to a cause exhibits an act of kindness and builds your brand’s credibility.

Lastly, but most important, is observation. A picture is worth a thousand words. People watch you. They respond positively to a credible and confident image. That confidence affirms your identity. As your brand, there is an outer package that wraps all your distinct features, skills, passions and intellect together. Your overall look completes your brand, so it’s important to pay close attention to how you dress your product.

Life experiences shape people’s beliefs, philosophies and perspectives differently. Nonetheless, you are your best brand. Treat yourself with the utmost care. Nourish your intellect, cultivate your character and push your creativity to be the best you. After all, you are the brand.

— By Jerald Council, Founder of Councilmag.com

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