|  The Best of DC  |  Councilmag.com

Editorial

Don’t think. Do.

Recently, my creative team amassed on the National Mall in Washington, D.C., for a sunrise photo shoot. While on location sitting in the dark, I could not help but think, “Why are we out here in the cold waiting for sunlight?” Well, the answer was very clear. We love what we do.

Creative people are doers. We do in order to create. We create in order to bring something unique into existence.

We are versatile and express originality in many ways. We cook, write, construct, produce, manufacture, assemble, design, program, generate and photograph at the drop of a hat. In fact, the more we do, the more we are motivated to do. We act on impulse and once we’re inspired there’s no limit to our creativity.

Trusting your gut instinct takes courage, but, answering the call can be uplifting and liberating. Taking advantage of any given moment can be the difference between success or failure. Overthinking or dismissing the need to act may result in lost opportunities. Seize the moment or risk losing a great concept or idea.

I describe this moment of inspiration as spiritual enlightenment – a deep urge or overwhelming feeling that exposes the desire to create. Don’t overthink it, just do what inspires you. Strike while the iron is hot.

After all, to be your best self, you must first act. Starting is the first step to being successful. Don’t wait or overthink a task. Do it, your rewards are just a sunrise away.

— By Jerald Council, Founder of Councilmag.com

jerald council3 Comments